European Sensory Network extract :
« The sense of smell functions differently than the sense of vision. Yet for decades odor perception has been measured with the same techniques as visual perception.
Ep Köster proposes a different approach. His misfit theory of odor perception explains why we are so bad at identifying odors, and why this is good for us. His new theory leads to a better way of evaluating our sense of smell and of designing tests to understand consumer preferences. »
Long version (30 minutes) on http://www.esn-network.com/research/findings/view/articles/video-a-new-theory-of-odor-perception/